SENIOR MANAGER - MARKETING
WOLLONGONG, NSW, 2500
For over 135 years, IMB Bank has been providing a range of highly competitive banking and financial products and services to its members.
We are now looking to appoint a spirited and motivated leader with an exceptional track record in marketing management who is eager to show their true talents and creative flair in the financial services sector.
As Senior Manager - Marketing we will welcome your strategic approach to the marketing function and your ability to invigorate and lead a team of professionals to deliver innovative and robust marketing strategies that support brand development, inquiry generation and member growth.
Reporting to the General Manager - Sales and Marketing and based in our Head Office in Wollongong, the key areas and accountabilities of the role encompass:
Strategic marketing leadership and delivery of key marketing metrics
Enhancing and managing IMB Bank's brand strategy
Initiating traditional marketing communications to improve brand awareness and consideration across all regions
Driving the digital marketing strategy with a focus on lead generation and ownership of social media channels
Managing agencies for creative development, media buying and PR
Developing effective and innovative local marketing campaigns and leveraging sponsorships
Team Leadership and development
With in-depth marketing management experience required, supported by relevant qualifications, skills and attributes, this is an exciting time for a senior marketing professional to join IMB Bank, make a mark and help shape the culture and future of a highly respected and long established financial institution. An attractive remuneration package is on offer to the successful candidate.