SEO SPECIALIST
Who are we?
We are two years young, revolutionising how the everyday person buys designer furniture and homewares. Taking away the hefty marks up that third party suppliers attach to great design we are changing the industry by working directly with the finest makers, controlling the entire process and scaling through best in class technology.
We are constantly innovating and pushing the boundaries with products like Brosa Touch – a marriage between our physical showroom and mobile technology. This technology allows customers to touch and feel products at our innovation studio and then scan any product to learn how it was crafted, what colours are available or even purchase. With a beta stage Augmented Reality product soon to be realised, the sky is the limit in terms of ideation.
Brosa are funded by Airtree Ventures, a $300 million VC fund, and the largest in Australia. AirTree have also invested in other exciting start ups, brownie points if you can name three in your Cover Note! Brosa was also recently listed by the AFR as one of Australia’s 100 fastest growing startups (#26)
Requirements
The ideal candidate possesses experience and knowledge in Search Engine Optimization as well as experience with SEO analytics and reporting. The SEO Specialist will have an analytical mind who thrives in a fast-paced dynamic environment, pays strict attention to detail, is quick to take initiative, and can synthesize data into comprehensive insights.
The SEO Specialist Will
Implement strategic action plans to accelerate the achievement of long and short-term SEO objectives, principally related to new customer acquisition and profitability; plans will include key initiatives and strategies
Utilize a strategic thought process that incorporates demand and site metrics to determine appropriate keyword targets
Help develop a SEO content marketing program through the analysis of existing content, competitive research, keyword targeting goals and partnership with our branding and content teams.
Develop targeted creative assets such as articles, infographics, interactive and videos that drive toward SEO goals
Develop external optimization strategies that include high-quality tactics
Track, refine and analyze metrics, including referrals, link popularity, rankings, traffic and conversion using tools such as Google Analytics or Adobe Analytics, SEOMoz, SEMRush, AuthorityLabs, SEO Clarity, BrightEdge and Majestic
Monitor Industry activities, trends (both competitive and best in class) to develop benchmarking analysis
Research and develop company SEO best practices to identify new market opportunities and maximize program profits with improved organic rankings
Work with paid search team to maximize synergies between paid and organic search
Provide SEO support to internal teams for ongoing web projects, including new product launches, page refreshes, and site redesigns
Benefits
Other than a competitive salary, we will provide all the tools required for you to be successful in your role. Perks include Apple hardware, dual monitors and a rooftop garden for those sunny days. You will get opportunities to work with new products in AR and VR as well as contribute significantly to future innovations. Our team also enjoys weekly lunches, Ted Style talks and lots of fun initiatives that get launched all the time.
If interested, please send in your application.
