A couple months ago we sent out a national jobseeker survey to find out more about their job hunting experience. Part of the survey included questions to find out if they could work for any company, who they would choose… here are the companies that topped the list:

The Top 50 Most Desired Employers in Australia

JB Hi-Fi
Google
Dymocks
Coles
Woolworth’s
EB Games
Cotton On
Apple
Target
Myer
Big W
David Jones
Kmart
Microsoft
Bunnings
Officeworks
Aldi
Dick Smith
Jay Jay’s
CBA
General Pants
Max Brenner
Nike
Event Cinemas
Rebel Sport
Dotti
Typo
Facebook
Telstra
Qantas
Harvey Norman
ANZ Bank
Hoyts
Disney
Sportsgirl
Virgin Australia
Gloria Jeans
Kikki K
Coca Cola
Samsung
IBM
IKEA
Just Group
McDonald’s
Priceline
Footlocker
Supre
Cadbury
NAB
Deloitte

With almost 60% of candidates saying that there are companies that they would never consider working for, the companies on the list above really have to give themselves a pat on the back for being one of the Top 50 most desired employers of these picky Australian candidates.

It’s well known that your candidates are often your best customers, and providing a poor candidate experience can mean losing a valuable customer. After conducting our survey, we found that the biggest reason a candidate wants to work for you is because they love your product, food or service. Our survey also found that 46% of candidates that have a poor experience with your company will have an effect on whether or not they will continue to buy from you.

Now that it’s been officially confirmed that your candidates are most likely also your customer — what would you do different in your recruitment process to retain a valuable customer?

Watch our webinar here to find out how you can turn HR to a revenue stream.